David has 12 years of experience of teaching and lecturing in Higher Education in the UK, Europe and internationally across Business Management, Events Management, Tourism and Hospitality Management subject areas. He currently teaches at the following places of learning:
- Module Leader and Online Tutor at Falmouth University (MA Creative Events Management)
- Module Leader and Visiting Lecturer at the University of Westminster (MA Event Design and Management)
- Visiting Lecturer at the University of Derby (Business and Management)
- Visiting Lecturer at the Institut Paul Bocuse in Lyon, France
- Associate Lecturer at the International Management Institute in Luzern, Switzerland
- Associate Lecturer at the American Hotel Academy in Brasov, Romania
From 2012 to 2022 David was a Senior Lecturer in Events Management, at Sheffield Business School, Sheffield Hallam University. He was also their Collaborative Course Leader for Events, Hospitality and Tourism at The School for Higher and Professional Education (SHAPE), a member institution of the Vocational Training Council, in Hong Kong.
He won six consecutive Sheffield Business School inspirational teaching awards; and two Sheffield Hallam University-wide inspirational teaching awards (in 2017 and 2019).
He is happy to create teaching content and assessment from scratch or simply deliver existing materials, using his own context and case studies to bring the material to life.
David loves teaching – he brings real enthusiasm to the classroom or the class zoom, he shows great passion for the subject he is teaching and uses interactive teaching techniques to engage students and delegates. He regularly receives outstanding feedback from students and training course delegates.
He is proficient at using technology for teaching, whether that be in class technology such as padlet or slido, or using Teams or Zoom to teach online. He uses different teaching methods whether a course be in person or remote, always ensuring that the students are engaged and actively participating throughout.
Below is a non-exhaustive / indicative list of his previous teaching across Business Management, Event Management, Hospitality Management and Tourism.
Strategy
- Strategic Management
- Stakeholder Management
- Strategic aims and objectives
- Return On Investment Methodology
- Destination Marketing and Management
- Events and Tourism Policy and Planning
- Public Sector Management
- Event Bidding
- Impacts and Legacy of Events / Event Evaluation
- Feasibility Studies, concept design
- Consumer Analysis
Event Design
- Audience understanding and analysis
- Persona design and management
- Customer Journey
- Experience design
- Event theming
- Bringing brands to life / luxury and experiential concepts
- Multi-sensory service and experience design
- Interaction and Immersion
- Co-creation as strategy
Event Management and Operations
- Venue Management
- Venue Finding and Strategy
- Facilities Management
- Project Management
- Event Planning
- Event Production
- Event Programming
- Lights, Sound, AV
- Budgeting
- Procurement & Tendering & Contracts
- Managing staff and volunteers
- Food and Drink
- Customer Service Standards
Hospitality Management
- Revenue Management
- Strategic CSR in Hospitality
- Revenue Risk Management
- Foundations of Entrepreneurship
- Legal Environment
- Consumer Behaviour
- Business Strategy
Health and Safety and the Law
- Health and Safety
- Risk Assessments
- Crowd Management
- Risk Management
- Personal Licence for Alcohol Retail
- Event Safety Management
- Fire Safety in Venues
- Fire Risk Assessments
- UK H&S legislation
Technology
- Virtual Events
- Hybrid Events
- Creative event technology
- VR, AR, drones, facial recognition, RFID
- Tech for evaluation of events
- Audience engagement using technology
Marketing
- Experiential Marketing
- Marketing Strategy and Positioning
- Market Research
- Digital Marketing
- SEO / SEA / CRM
- Content as Marketing Strategy
- Social Media Marketing
- Influencer Marketing
- Sponsorship
- Traditional Marketing Theory
- Pop Up Shops and Retail Marketing
- Consumer Profiling
Events Industry Sectors
- Festivals: music, food, arts, cultural
- Corporate Events
- Conferences and Meetings
- Weddings and Personal Events
- Charity Events and Fundraising
- Mega and Major Events
- Educational Events
- Exhibitions and Trade Shows
- Incentive Travel
- Sporting Events
- Public Events
- Virtual / Hybrid Events
- Events as Tourism
Sustainability
- Stakeholder Management
- CSR
- Cyclical vs Linear Production
- Ethical issues
- Greenwashing
Skills (Training)
- Communication
- Budgeting
- Problem Solving
- Leadership
- People Management / HR
- Sales and Marketing
- Entrepreneurship
- Employability and career development